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MARCABLANCA
Marca Blanca is a production company based in Mexico City that is not interested in leaving its stamp as a brand on the projects, but in giving the main stage to the ideas of its collaborators and in giving them the necessary tools to work.
The visual identity intends to be timeless and neutral in order to coexist with any type of style, brand or content, which is why the color palette made up of black, white and grayscale reinforces the idea of taking a supporting role.
The symbol is based on a combination of two principles, a frame representing a screen and a checklist icon referring to production processes.
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VISUAL IDENTITY
ART DIRECTION
CREATIVE DIRECTION

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