RA

RA is the stage persona of Rubén Alegre, a Mexican DJ and Record Producer who has performed on major stages in Mexico, United States, Turkey, and other countries
 

At the heart of the identity we can find a logotype crafted from bespoke typography which balances timelessness and bold character. Sharp angles and high-contrast intersections evoke technology and innovation, while softer curves introduce a sense of rhythm, echoing the Oriental, Latin, and African influences that shape RA’s sound.
 

As a complementary element, we can find a symbol that merges two essential ideas. The circular form evokes the sun, a nod to Ra, the Egyptian god of energy and creation. Radiating from it, the dynamic lines suggest both motion and rhythm, drawing inspiration from the jog wheel of a DJ console.